So you've decided to diversify into the records storage and management business. That means initially you're going to have to wear many hats. One of those hats is Marketing Manager, as you will need to determine who to sell your product and/or service to.
So where and how do you start hunting for customers?
You didn't get to where you are in the self-storage industry by chance; you worked hard, did your homework, planned ahead and made all the right decisions to guarantee your success.
Now you're at it again, looking to grow, making even more money by expanding into the highly profitable records management business.
So you're thinking about entering, or expanding into the records management business. Once a relatively sleepy and quiet concern, those days are long over, making your consideration a wise and potentially profitable choice if done right! Why?
Put quite simply, society is now demanding higher standards for the accuracy and availability of records. Did you know that in the past few years, more regulations were passed in some industries than have been written in almost a century? From the Patriot Act, to the Sarbanes Oxley Act, to FDA regulations, government regulations are creating a safer and more secure environment for all of us to live in.
As the financial crisis here in the US continues into 2012, narratives of the meltdown are flooding bookstores; politicians are offering up reasons and excuses; and think tanks are cranking out white papers on the subject.
It's no secret how bad the state of our economy is. And while there's plenty of blame being thrown around, no one is willing to admit fault, or come up with a solution.